24 10 2012

A habit, a pleasure, a ritual or a fashion, a chance for taking a break or socialising. The cultural aspect behind those 25 ml of coffee extracted into a tiny cup has certainly driven its new popularity in recent years. Something that is clearly appealing for its simple complexity and for the unique flavour, lift and energy we enjoy when we drink it.

But is there really an espresso culture? Diners often send back an undrinkable or cork-tainted wine, but how many people send a burned or otherwise low-quality espresso back to the barista?

We believe that, transcending the ritual and setting aside the fads and glamour associated with espresso, its consumers should be aware of its many qualities so that it may reveal itself in all its richness and be fully appreciated for its flavour, aromatic profile and the quality of its preparation.

An awareness to be cultivated through a path of information, knowledge and opinions, shared with true espresso lovers.

7Gr. is in fact a system of competencies, the most important of which, and considered strategic to its mission, is the competency of its consumers.


This why we ideally reverse the usual industrial process: we consider the moment an espresso is drunk as our starting point, where the quality of each stage is measured through the coffee drinker’s judgement.

In describing this process we’ll give the plain facts, we’ll reveal old wives’ tales for what they are and we’ll stick to meaningful language.

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questo liquore è un esplosione di sapori, sia ghiacciato che a temperatura ambiente! con il gelato è fantastico... Sevendrops!!!
giulio  17.04.2015

Una bella scoperta anche con la Moka, buonissimo!!
marco  10.04.2015

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